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NRC Health ranks Baptist Health Lexington in Top 100 for consumer loyalty

August 29, 2018

Baptist Health Lexington is ranked 30 in the Top 100 for consumer loyalty nationwide and has earned a 2017/2018 Consumer Loyalty Award from patient experience firm National Research Corporation (NRC) Health.

Baptist Health Lexington is ranked 30 in the Top 100 for consumer loyalty nationwide and has earned a 2017/2018 Consumer Loyalty Award from patient experience firm National Research Corporation (NRC) Health. 

The award recognizes hospitals across the country that garner extraordinary loyalty from their patients. Winners were selected based on results from NRC Health’s Market Insights survey, the largest database of healthcare consumer responses in the country. NRC Health surveys over 310,000 households in the contiguous United States, measuring their engagement with healthcare brands in their communities. 

“It is gratifying to receive the Consumer Loyalty Award because it is a reflection of how our patients feel about the care they receive here,” said Baptist Health Lexington President William G. Sisson. “It is a privilege to take care of our patients, and we hold their trust and loyalty in the highest regard.”  

Baptist Health Lexington ranked highest of the three Kentucky hospitals to make the Top 100 list. Norton Hospital in Louisville ranked 72, and St. Elizabeth Healthcare in Edgewood ranked 90.

Organizations that win the Consumer Loyalty Award score exceedingly well on seven different measures of patient loyalty: image and branding, engagement, ability to meet needs, accessibility, motivation of preference, service experience, and whether a consumer would recommend the facility. 

 “These outstanding healthcare organizations are setting a new standard for elevating the entire patient and consumer experience,” said Brian Wynne, Vice President and General Manager at NRC Health. “This is reflected in the trust and favor that they have earned in their communities. NRC Health commends these organizations for their excellent work in inspiring consumer loyalty.”